We are TrueScore, with our business address at 30 N Gould St, Ste R, Sheridan, Wyoming 82801, USA (“we”), and we operate a website and an application that bring you results, news, and other information from the world of sports (the “platform”).
By using our platform, your personal data may be processed. We process this personal data as personal data controllers, and by means of this Policy we would like to inform you about how we handle personal data. If you have any questions or would like to exercise your rights, please contact us at admin@truescore.net or by phone at +1 307 269 6691.

Sumary

We use personal data only where it is necessary to operate and improve our services and to meet our legal and business obligations. Depending on how you interact with our platform, your information may be processed for the following purposes:

• Operating, maintaining, and securing the platform and its technical infrastructure
• Creating and managing user accounts and providing our services
• Complying with applicable laws and regulatory requirements
• Delivering relevant marketing and promotional communications, where permitted
• Communicating with users and responding to enquiries or requests
• Collecting and analysing user feedback to improve our products and services
• Establishing, exercising, or protecting our legal rights and interests
• Other purposes described in our privacy and consent settings.

This Privacy Policy explains what personal information we collect, how and why we use it, when it may be shared with third parties, how long we retain it, and the rights and choices available to you.

PERSONAL INFORMATION WE COLLECT 

The type of information we collect depends on how you use TrueScore and the features you choose to access. We may collect information that you provide directly, information generated through your use of our services, and certain information provided by third-party service providers. 

Personal and Account Information

When you create or manage a TrueScore account, we may collect information such as your name, username, email address, login details, account preferences, and other information associated with your account.

Contact and Communication Information

When you contact TrueScore, submit feedback, report an issue, or communicate with our support team, we may collect your contact details and the content of your communications with us.

Sports Preferences and Activity

We may collect information about your preferences and interactions with TrueScore, such as your favourite teams, competitions, players, followed matches, notification preferences, and other content or account settings. This information may be used to provide a more relevant and personalised experience.

Usage Information

We may collect information about how you interact with our website, applications, and services. This may include the pages or content you view, features you use, searches you perform, links you select, and the date and time of your activities.

Device and Technical Information

When you access TrueScore, we may automatically collect certain technical information about the device and software you use. This may include your IP address, browser type, operating system, device type, language settings, time zone, device identifiers, and technical logs.

Location Information

We may obtain general location information from your IP address or device settings, such as your approximate city, region, or country. This information is generally used to understand where our services are being accessed and to support relevant functionality. We do not use this information to determine your precise physical location unless a specific feature requires it and you have provided the necessary permission.

Cookie and Similar Technology Data

We may use cookies, pixels, local storage, and similar technologies to collect information about your preferences, browsing activity, and interactions with TrueScore. These technologies help us operate our services, remember your settings, analyse performance, and, where applicable, support advertising activities. For more information, please see our Cookie Policy.

Marketing and Communication Preferences

We may collect information about your preferences for receiving communications from TrueScore and your interactions with those communications. This may include whether you have subscribed to, interacted with, or opted out of certain marketing messages.

Information from Third Parties

Where applicable, we may receive information from third-party services that you choose to connect with TrueScore, as well as analytics, advertising, authentication, and other technology providers that support the operation of our services.

HOW DO WE USE YOUR INFORMATION

We use the information we collect for purposes related to providing, maintaining, improving, and securing TrueScore and its services. Depending on how you interact with our platform, we may use your information for the following purposes. 

To Provide and Manage Our Services

We use your information to operate TrueScore and provide the sports services and features you request. This includes providing live scores, fixtures, results, standings, statistics, sports news, team and player information, personalised features, and other functionality available through our website or applications.

To Create and Manage User Accounts

Where account registration is available, we use the information you provide to create and maintain your account, authenticate your access, manage your preferences, and provide account-related features.

To Personalise Your Experience

We may use information about your preferences and interactions with TrueScore to provide a more relevant experience. This may include remembering your favourite teams, competitions, or players, displaying relevant content, and supporting personalised notifications and other features.

To Communicate With You

We may use your contact information to respond to enquiries, provide customer support, communicate about your account, and notify you about important updates to our services, Terms and Conditions, or Privacy Policy.

Where you have opted to receive marketing communications, we may also send you relevant news, updates, or promotional communications. You can unsubscribe from marketing communications at any time.

To Collect Feedback and Improve TrueScore

We may use information you provide through feedback, surveys, or other communications to understand how users experience our services and identify opportunities to improve our website, applications, content, features, and overall user experience.

To Operate, Maintain, and Secure Our Platform

We process technical and usage information to operate and maintain TrueScore, troubleshoot technical issues, monitor performance, test new features, maintain our infrastructure, and protect our systems against unauthorised access, misuse, fraud, or other harmful activity.

To Analyse and Improve Our Services

We may analyse information about how users interact with TrueScore to understand traffic, content engagement, feature usage, and overall platform performance. This helps us make informed decisions about how to improve our products, services, content, and technology.

To Provide Relevant Advertising

Where TrueScore uses advertising services, we may process relevant technical, usage, cookie, or preference information to help display advertisements, measure advertising performance, and understand how users interact with advertising on our platform.

Where required by applicable law, we will obtain consent or provide appropriate choices before using information for personalised advertising or similar purposes.

To Comply With Legal Obligations

We may process and disclose information where necessary to comply with applicable laws, regulations, legal processes, or valid requests from competent authorities.

To Protect Our Rights and Interests

We may use information where necessary to establish, exercise, or defend our legal rights, investigate suspected misuse of our services, enforce our terms, protect the security of TrueScore and its users, or respond to legal claims.

To Support Business Transactions

If TrueScore is involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction, relevant information may be processed or transferred as part of that transaction, subject to applicable privacy and data protection requirements.

Cookies

You can adjust your browser settings to block all cookies or only certain types of cookies, or to notify you whenever a website attempts to place or access cookies. However, disabling or rejecting cookies may affect the availability or functionality of certain features on TrueScore. For more information about the cookies we use and how you can manage your cookie preferences, please refer to our Cookie Policy 

DATA SECURITY

We take appropriate technical and organisational measures to protect your personal information against accidental loss, misuse, unauthorised access, alteration, or disclosure. Access to personal information is limited to employees, contractors, service providers, and other authorised parties who need it to perform their roles or provide services to TrueScore. Where applicable, these parties are required to follow our instructions and maintain the confidentiality of the information they access.

We also maintain procedures for identifying, assessing, and responding to potential data breaches. Where a breach occurs and notification is required under applicable law, we will notify the relevant individuals and regulatory authorities within the required timeframe.

DATA RETENTION

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including providing our services, maintaining your account, improving TrueScore, resolving enquiries, and meeting applicable legal, regulatory, accounting, or reporting requirements.

The length of time we keep your information depends on the type of information and the purpose for which we use it. For example, we may retain account information while your account remains active and keep certain communication records for as long as necessary to respond to your requests or maintain appropriate records.

When personal information is no longer required, we will delete it or anonymise it so that it can no longer be used to identify you, unless we are required or permitted by law to retain it for a longer period.

If you withdraw your consent for a particular use of your information, we will stop the relevant processing where required. However, we may retain certain information where necessary to comply with legal obligations, resolve disputes, enforce our agreements, or protect our legitimate rights and interests.

Information collected through cookies and similar technologies may be retained for different periods depending on the type and purpose of the cookie. For more information, please see our Cookie Policy

Your Rights 

Depending on where you live and the privacy laws that apply to you, you may have certain rights regarding the personal information we hold about you. These rights may include:

• Right to access – You may request a copy of the personal information we hold about you.
• Right to correction – You may ask us to correct information that is inaccurate or incomplete.
• Right to deletion – You may request that we delete your personal information in certain circumstances.
• Right to restrict processing – You may ask us to limit how we use your personal information in certain circumstances.
• Right to object – You may object to certain types of processing, including processing based on our legitimate interests where applicable.
• Right to data portability – Where applicable, you may request your personal information in a structured, commonly used, and machine-readable format.
• Right to withdraw consent – Where we process your information based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before you withdrew your consent.
• Right to lodge a complaint – You may have the right to complain to the relevant data protection authority if you believe that your privacy rights have not been properly addressed.

How to Exercise Your Rights

If you would like to exercise any of these rights, please contact us using the details provided in the Contact Us section of this Privacy Policy.

We may ask you to provide additional information to verify your identity before processing your request. This is intended to protect your personal information and prevent unauthorised requests.

We will review and respond to your request within the timeframe required by applicable privacy laws. Some rights may be subject to legal limitations or exceptions.

Where information is processed directly by third-party advertising, analytics, or technology providers, you may also need to contact the relevant provider directly to exercise certain rights. Further information about these providers and how they process data can be found in their respective privacy policies.